BOSTON -- For the second year, the Massachusetts Lottery will dedicate a portion of its advertising budget to the battle against compulsive gambling in the Bay State.
Treasurer Timothy Cahill and lottery Executive Director Joseph C. Sullivan announced yesterday that $100,000 of the agency's $10 million advertising budget will be donated to the Massachusetts Council on Compulsive Gambling, a private nonprofit dedicated to reducing the social, financial and emotional costs of problem gambling.
The lottery will also donate 1,000 short-length radio spots in media markets across the state and one million Internet ads designed to raise public awareness of problem gambling.
Officials said a similar campaign last year resulted in an increased number of calls to the council's help line.
As much as I applaud any efforts to address the problem, when you look at this number it is 1% of the lottery's ADVERTISING budget. It makes me wonder what percentage of total REVENUES generated by the lottery $100,000.00 is? But, I am sure the MA Council appreciates it none the less.
John
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